Case study · Logistics & Field Operations
Spreadsheet to SaaS in 8 weeks for a logistics startup
A manual dispatch process became a multi-tenant platform with paying customers from month one.
- Client
- Regional freight and dispatch startup
- Industry
- Logistics & Field Operations
- Timeline
- 8 weeks to launch
- Services
- SaaS MVP Development
The challenge
Dispatch ran on shared spreadsheets and phone calls. The founders had signed three carriers who wanted a real product, and every week on spreadsheets risked losing them.
What we did
- 01
Two-week discovery to model shipments, carriers, and pricing, and to cut the scope to what the first customers would pay for.
- 02
Multi-tenant platform with roles, dispatch board, driver app, and invoicing, built in weekly increments the founders demoed to carriers.
- 03
Cloud infrastructure, CI/CD, and monitoring in place before the first customer went live.
- 04
Ongoing sprints after launch, adding route optimisation and customer tracking pages as usage grew.
“Six weeks from whiteboard to paying customers. They designed for scale before we asked.”
Regional freight and dispatch startup
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