Case study · eCommerce

Automated customer support for an e-commerce leader

An AI support agent resolves most tickets without a human, cutting first response from hours to seconds.

Client
Multi-brand online retailer
Industry
eCommerce
Timeline
6 weeks
Services
AI Workflow Automation
78%Tickets resolved without a human
< 30sFirst response, from 11 hours
+12 ptsCSAT on automated conversations

The challenge

A support team of nine was handling 20,000 tickets a month, most of them order status, returns, and sizing questions. First response averaged eleven hours and the backlog spiked after every campaign.

What we did

  1. 01

    Mapped the ticket mix and found that four intents covered most of the volume.

  2. 02

    Built an AI agent connected to the order system, returns portal, and helpdesk, with answers grounded in live order data.

  3. 03

    Added confidence thresholds and a one-click handoff so anything unusual reached a person with full context.

  4. 04

    Rolled out by intent over three weeks, measuring resolution and customer satisfaction at each step.

“Our AI agent now closes most support tickets before a human sees them, and the team finally has time for the hard ones.”

Multi-brand online retailer

Have a similar problem?

We will tell you on the first call whether the same approach fits, and what it would return.

Next case studySpreadsheet to SaaS in 8 weeks for a logistics startup