Project · Web
Northline Consulting
Conversion-first marketing site with sub-second loads
- Category
- Web
- Timeline
- 5 weeks
- Stack
- Next.js, Tailwind, Framer Motion, Sanity

The problem
A six-second site that converted under one percent of paid traffic.
What we built
A full rebuild of a B2B consultancy's website around a single conversion path, with an editable content layer, structured data, and a performance budget enforced in CI.
Highlights
- One offer, one call to action, proof placed where doubts arise
- 0.8 second mobile load, 98 performance score at launch
- Every legacy URL redirected, structured data on every page
- Editable content model with a walkthrough for the marketing team
Stack
- Next.js
- Tailwind
- Framer Motion
- Sanity
Need something like Northline Consulting?
Most of this is reusable. Tell us your version of the problem and we will scope the smallest build that solves it.